As a coach, one of the most important things you can do to grow your coaching business is to build an email list full of potential clients. And a great way to build your list is to craft a killer lead magnet that will entice people to give you their email addresses in exchange for valuable information. Here we’re going to share with you some of the best lead magnet ideas for coaches that will help you attract more dream clients and turn them into paying clients.
But before we dive into the types of lead magnets that work best for coaches let’s go over what a lead magnet is and what makes an effective lead magnet.
What is a lead magnet?
A lead magnet is something you offer to prospective clients in exchange for their email address and is part of your marketing strategy to build a lean mean marketing machine that is your email marketing list. The most effective lead magnets help your audience to move forwards towards their end goals by giving them a little taster of working with you and in turn, this builds trust, awareness and appreciation for your coaching business.
The 3 essentials of an effective lead magnet
1. It needs to solve a specific problem.
Take one problem your dream clients face and solve it, having one than one will overwhelm and confuse the reader. Think of working with you as a journey along the road you hit milestones what’s the first milestone you help them with? This is the perfect place to build your lead magnet around.
2. Clear actionable steps.
No one has time to read a load of fluff, you want your lead magnet to be a valuable tool for your readers.
3. The next step.
The goal of your lead magnet is to convert the reader into a paying client, if you don’t tell them what to do next you’ll see a lower conversion rate.
6 effective lead magnet ideas for coaches
1. Free Ebook
Ebooks are the most popular of lead magnets. They are great for coaches who want to offer in-depth information on a particular topic. You can create an ebook on a subject that is relevant to your coaching services. By providing valuable information that people can use to improve their lives, you can build trust with your prospective clients and establish yourself as an authority in your field.
2. Free Checklist
Checklists are one of my favourite kinds of lead magnets. You can create a checklist on a specific topic that will help dream to achieve their goals. To give them the extra shazam make them interactive to remove the barrier of needing a printer. Some examples for if you’re a health coach, you could create a checklist on healthy eating habits or a fitness routine. By providing a valuable tool that your prospects can use to make progress, having a checklist means people can see how they are progressing and what they need to do to get from A to B.
3. Free Cheatsheet
Cheat sheets are a powerful tool that coaches can use to help their clients achieve their goals more quickly. For example, if you’re a life coach, you could create a cheat sheet on how to improve your self-confidence or how to achieve your goals. Offer actionable steps to make it more beneficial, telling someone why is great but showing them how is even better.
4. Free Workbooks
Workbooks are a great lead magnet idea for coaches who want to offer actionable steps and exercises to help their potential achieve their goals. Additionally, you can provide personalized feedback and guidance on the exercises in the workbook, which is a great way to help potential clients understand your coaching style and approach, making it easier for them to take the next step and work with you.
5. Free video training
A video series might be just the thing if you’re looking for a lead magnet idea that offers a more in-depth look at a particular topic. Creating free training on a subject relevant to your coaching services can provide valuable information in a format that’s easy to consume and helps build trust with prospective clients. Video series offers the opportunity to go deeper into a topic and provide more detailed information and examples. When considering a video series you need to consider how you will deliver the videos, a fantastic option is to create a small ebook where you can add the interactive links along with more information on what the video training delivers.
6. Free consultation
Offering a free consultation is a great way to attract potential clients to your coaching business. By providing a 30-minute discovery call, you can get to know your prospects and identify their specific problem. This will help you to tailor your coaching services to their needs and make a strong impression. If they feel that you understand them and can provide them with valuable information, they will be more likely to work with you in the future. When using this method as a lead magnet you need to make sure you are receiving permission from the attendee that you will be adding their contact information to your subscriber list. Without their direct permission, you will be breaking GDPR rules.
You now have 6 proven lead magnet ideas, I’m sure one will be a good fit for your coaching business I hope it’s been helpful content and spurs you on to create an irresistible lead magnet.
The next step
Now that you have decided on the type of lead magnet that suits your business, the next crucial step is to create compelling content to accompany it. Your content should be valuable,informative and engage your target audience. This is a key step in attracting and retaining potential clients as well as building your brand.
Once you have your written content, it’s time to give your lead magnet an aesthetic touch and design it in a way that best represents you and your business. This step is often overlooked, but it is vital in creating a memorable first impression with your audience. Even if your content is informative and valuable, a poorly designed lead magnet can leave a negative impact and undermine your credibility.
It can be daunting if you lack design experience or find yourself struggling with creativity. Fortunately, there are resources available to help you create a visually appealing lead magnet, and one of the most popular ones is Canva. Canva provides an easy-to-use platform and a variety of customizable templates, so you can create stunning designs with ease.
However, if you want a more personalized and on-brand lead magnet, you can book a 30-minute lead magnet, free discovery call.
