As an online coach, you know that lead generation is crucial to growing your business. One of the most effective ways to generate leads is through lead magnets. But with so many lead magnet design tips and tricks out there, it can be difficult to know what works and what doesn’t.
Here, we’ll look at the five most common lead magnet design myths and help you create lead magnets that attract and convert your dream clients into loyal customers.
“Myth: All Lead Magnets Are Created Equal” 
One of the most common myths about lead magnet design is that all lead magnets are created equal. While it’s true that any lead magnet is better than no lead magnet, a successful lead magnet design needs to put your audience’s needs and interests first. You need to understand your audience’s pain points and offer a solution that addresses those pain points.For example, let’s say you’re an online coach who specialises in helping people lose weight. Your target audience might be individuals who have struggled to lose weight in the past and are looking for a new approach. A good lead magnet you might consider is a “10-day healthy meal plan for weight loss” or a “30-minute workout routine for busy professionals.”
Facts
Businesses with effective lead magnets generate 33% more leads than those without lead magnets. Additionally, 57% of marketers say they’ve gained customers through lead magnets.
“Myth: Lead Magnets Don’t Need to Provide Value”
Another common myth about lead magnet design is that the lead magnet doesn’t need to provide value. This couldn’t be further from the truth. Your lead magnet must provide enough value to entice people to share their contact information. Otherwise, you risk losing potential leads. The more value you provide, the more likely people are to opt-in and become a part of your email list.For online coaches, providing value can come in many forms. You might create a free ebook, a mini-course, or a resource guide that addresses a specific problem your target audience is facing. The key is to create something that’s high-quality and actionable, and that solves a real problem for your audience.
Fact
Personalised lead magnets have a conversion rate of 27%, compared to just 6% for non-personalized lead magnets.
Businesses that use lead magnets see an average conversion rate of 12.2%, compared to just 2.35% for businesses that don’t use lead magnets.
“Myth: One Size Fits All Lead Magnets”
Building your lead magnet to your target audience’s needs and interests is key to a successful lead magnet design. Another common myth is that one size fits all lead magnets. This couldn’t be further from the truth. Every audience is unique, and what works for one audience may not work for another. You need to create your lead magnet for your audience.For example, let’s say you’re an online coach who specialises in helping people improve their public speaking skills. Your target audience might be professionals who need to give presentations as part of their job. An awesome lead magnet for this audience, could be a “10-minute public speaking guide for beginners” or a “3-step process for overcoming public speaking anxiety.”
People are more likely to opt in and become a part of your email list if your lead magnet speaks to them. Leading to more sales and revenue for your coaching business.
“Myth: Lead Magnet Design is One-and-Done”
Another lead magnet design myth is that it’s a one-and-done process. It’s not! A successful lead magnet needs to betweaked and improved to ensure it stays effective and see what works best for your audience.You might consider testing different headlines, images, or calls to action to see which ones resonate best with your audience. You could also conduct surveys or focus groups to get feedback on your lead magnet and identify areas for improvement.
Fact
Businesses that test their lead magnets see a 16.4% increase in conversion rates. Additionally, companies that use A/B testing see an average conversion rate of 6.4%, compared to just 4.5% for companies that don’t use A/B testing.
“Myth: All You Need is a Good Lead Magnet Design”
While a good lead magnet design is important, you also need a lead magnet delivery strategy in place to make sure your lead magnet is a success. In other words, it’s not just about creating a great lead magnet; it’s also about getting that lead magnet in front of the right people.You can use social media ads, email marketing, or content marketing strategies to deliver your lead magnet. The key is to use a variety of channels to reach your target audience and provide them with valuable content that encourages them to opt-in and become a part of your email list.
Facts
Email marketing sees an average return on investment (ROI) of $42 for every $1 spent. Compared to social media marketing which sees an average ROI of 3.3%, and only 0.6% for businesses that don’t use social media marketing.
When you ignore these lead magnet design myths and adopt the best practices for lead magnet design and delivery, you can create a lead magnet that not only attracts more leads but also converts them into customers.
Remember to create your lead magnet to your target audience’s specific needs and interests, provide enough value to entice people to share their contact information, frequently test and tweak your lead magnet to get the best results, and use a variety of channels to deliver your lead magnet and reach your dream clients.
As an online coach, lead magnets are an essential part of your lead generation strategy. By creating killer lead magnets and delivering them to the right audience, you can grow your email list, build relationships with potential customers, and ultimately increase sales and revenue for your coaching business.
