Looking for an effective way to bring in more leads and customers for small business owners? A lead magnet is a powerful marketing tool that can help you engage current and potential customers and generate more leads by growing your email list.
Once you know the type of lead magnet your going to create and have written the content it’s time to move on to your lead magnet design work.
And the design of your lead magnet is just as important as the content that’s in it. First impressions count and with only 7 seconds to make a good or bad impression, looks really do count. A professionally designed lead magnet shows you and your business as
Here are 6 best practices to help you create an irresistible lead magnet to build your customer base.
1. Keep your branding consistent
Making sure that your lead magnet is consistent with the branding of your company, will help it stand out and be immediately recognisable. Your lead magnet design should include elements such as a logo, brand colours and fonts. This way customers will associate your offer with the value of your product and be more likely to take action.
2. Use visuals that align with your content inside your lead magnet
Using visuals thoughtfully in your lead magnet design will help it to stand out and keep people engaged with the content. Using original, high-quality illustrations or designs can help a lead magnet look professional and engaging. Visuals can also be used to emphasise key points in the text or draw attention to relevant links that customers could take action on.
If you’re using stock images you can make slight changes to the colours so they tie in with your brand. Don’t worry you don’t need expert design skills to do this, you can do it in Canva.
3. Use hierarchy within your content
The perfect way to get your head around the hierarchy in the text is to think of them as the royal family: Headers are King Charles, Sub headers are Prince William and body text is Prince George.
Headers lead the way and should be Bold and big – 30 – 40pt is a good starting point
Sub headers break up content sections – Half the size of your headers
Body text is your main content – Between 9 – 12 pt.
Use colour highlights or an italic font to draw the reader’s eyes to important sections.
Keep the size of your text consistent throughout your entire lead magnet… no headers at 40 on 1 page and then 60 on the next page.
4. Keep your text aligned and spaced evenly
It’s important to keep the design clean and easy to follow. By keeping your text aligned neatly, your lead magnet will have a more consistent look and feel which makes it easier for people to read. Furthermore, when readers are skimming the page they’ll be able to quickly identify points of interest with headings that stand out from the body text.
Lead magnet alignment tips and tricks
Use left-justified text over any other alignment – our eyes read naturally from left to right. Left justification begins each line at the same point making text easy to read, unlike centred text that creates ragged edges so the reader’s eyes will have to work harder to read.
Line spacing
When designing a lead magnet, it’s important to pay attention to the spacing between lines of text. Line spacing, also known as leading, helps to make the text easy to read and visually appealing. If the lines are too close together, the text may be difficult to read, and if there is too much space, it can look unprofessional. Finding the right balance between line spacing and font size is crucial for creating an attractive and effective lead magnet that effectively communicates your message and engages your audience.
5. Use white space effectively
White space is your friend! – and is sometimes called negative space, it is the area between design elements. It’s important to use white space effectively in your lead magnet design to create a clean and uncluttered look that’s easy to read and navigate. White space can also help draw attention to important elements on the page, such as headers, sub headers, and calls to action.
To use white space effectively, consider the following tips:
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- Use plenty of margins around your text and design elements to give your lead magnet a clean and open feel.
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- Group related content together with ample white space between sections to make it easy for readers to navigate.
- Use white space to highlight important elements, such as calls to action or quotes, to draw attention to them.
6. Add a visual footer to bring your lead magnet together
A good visual footer that appears on every page of your lead magnet is a great way to bring everything together in your lead magnet. You can include a clear call to action or additional resources such as links to your social media. Having your company logo in your visual footer is also advisable to create brand consistency.
Designing an effective lead magnet takes time and effort, but spending time on the design process will pay off in the long run by giving your better results, and generating more leads and customers. And most of all you’ll be left with the great feeling of designing a lead magnet your audience will love and likely use to move forwards in their business.
Follow these six tips for your lead magnet design to stand out, engage your audience, and drive conversions6
