We all know how important it is to attract new clients and grow your business. But how do you do this? You need a tool to attract your audience and bring them into your world and that’s where a lead magnet comes in. A piece of valuable content that your potential customers get in exchange for their email addresses.
What makes a killer lead magnet?
A killer lead magnet needs to be eye-catching, engaging and valuable. It needs to solve a small part of a much bigger problem that your potential clients are struggling with that leads to your paid offer. It should take your audience on a journey that leads to a lasting impression and leave them wanting more and ultimately becoming paying clients.
5 types of lead magnets
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- Checklist
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- Workbook
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- Planner
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- Templates
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- Ebook
How to create a killer lead magnet
Know your people
The first step in creating a lead magnet that rocks is to understand your target audience. What are they struggling with that you can help them with? What kind of content do they enjoy consuming? What solutions are they looking for? By answering these questions, you can tailor your lead magnet to their needs and make sure it’s a hit.
Give them something they’ll love
Your lead magnet should offer real value to your potential clients. It should educate, entertain, or solve a problem. The content should be well-researched and presented in a format that’s easy to consume, like an ebook, video or podcast.
Make it gorgeous
First impressions count! The design should be a top priority it should be visually appealing and on-brand. Use your company’s colour scheme, logo, and font to make it look professional and polished. Make sure the design is consistent throughout and easy to read.
Keep it short and sweet
No one has time in their busy day to read an essay Keep it straight to the point, focusing on the key information you want to the point. This will help keep your potential client’s attention and increase the chances of them actually reading it.
Tell them what to do next
A clear call-to-action is a must-have! It should be easy to spot and tell your potential clients what they need to do next, book a call, join your group, or buy a product. You can’t expect them to take action unless you tell them to.
Where to design your lead magnet
How to deliver your lead magnet
Now you know how that to create killer lead magnet that attracts more clients is all about understanding your target audience, giving them something they’ll love, making it pretty, keeping it short and sweet, and telling them what to do next. By following these steps, you’ll have a lead magnet that will have people eager to work with you.
